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Commercial Management: how to have a team of brokers motivated and selling!
Hi Broker, how are you? How do you assess your business management and its impact on your team of realtors?
- Ah, but what does one thing have to do with another? Everything! And that's what we're going to talk about today.
They say that a company is a reflection of its management and, based on this premise, it is necessary to pay attention to some commercial management practices that do not have a negative impact on the management of people in your real estate.
The realtor is a professional with no employment relationship, that is, self-employed, who “makes” his own income.
www.skymarketing.com.pk strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects blue town lahore location map
In fact, this is one of the great attractions of the profession and also one of its biggest challenges, because, unlike other sales areas, where the professional has a base salary, allowances, etc., in real estate brokerage, no.
The realtor is only paid for what he sells and when the payment for the property is made, that is, after a while ... sometimes months, isn't it?
Another important point there is that remuneration is linked to the motivation of many professionals.
So, right or wrong (who am I to define this?!?!?), It is natural that not selling, not receiving on time, receiving less than agreed or losing the turn in customer service impacts the motivational of a team of real estate brokers.
For this and so many others, it is important to pay attention to the practices in the commercial management of your real estate to keep your team of brokers motivated and selling.
In " Management of real estate agents: the motivation of your real estate has an impact on sales " we talked a lot about the subject.
Today, I will recall some points that deserve attention. Are they:
Commercial Management is also synonymous with organization
Managing is also organizing. Whatever it is. And there is nothing more demotivating for a commissioned professional than to be impacted by the disorder in your workplace.
In the case of the realtor, missing out on the service is very bad and, when it happens due to disorganization, then.
A good system for real estate already solves this issue. Search and find the one that best suits your moment
In fact, a system for real estate agents resolves any and all issues when it comes to commercial management of real estate and all its aspects. Invest in one!
This is the best tool to keep everything organized and automated in your real estate.
 
Follow closely the work of each broker on your team
I know it's busy and often you can't keep up with everything they are doing, etc.
I also know that you trust them, after all, it's your team, your team and you know them very well, you know they do a good job, don't you?
Write it down: it's not! They may even be doing a good job, but there is always room for improvement, adjusting in the search for better performance.
And there is nothing better for that than to closely monitor the work that each one develops, with a critical and constructive eye, seeking the best professional performance.

• Response time;
• The form of service;
• Organization of the environment and the way of working;
• Behavior;
• Knowledge

Many points can and should be taken care of daily in a real estate agency and in your team of realtors.
Fatal failures, which bring down sales, may be happening and nobody saw, perceived, analyzed and pointed out that it would not be repeated.
Beware of bonuses
They are motivational but can also be a disincentive for those who do their best and are not recognized for it or 'wronged'.
-Ah, but the world is like that. You have to understand that some gains and others lose!
Of course you can understand and, as we are all adults, theoretically, everything is fine.
But commercial and people management goes beyond that. Working and taking care of the motivational of a commercial team, commissioned, is challenging and requires care, including what seems obvious.
The 60 inch TV for the broker that sold more is very cool, but, if you look at other criteria and ways of rewarding, motivate!
Adequate working environment
The real estate agent, like any other professional and practice area, needs good working conditions to perform it better.
In addition to the clean environment, good internet, comfortable chair and computer working properly and the warm coffee cannot be missing. (Laughs!).
Jokes aside, the idea is to reinforce that it is important to offer an adequate environment for work with regard to infrastructure and also in relation to the organizational climate.
Try to keep the atmosphere light and friendly amid the chaos of all competitiveness and the search for goals.
Promote breaks for integration, breakfasts, Happy Hours, trips by the team to market events are good ways to do this.
So, for you to keep your team of realtors motivated and selling a lot you need:
Organization: arrange a CRM
Effective follow-up of the team's work: provide a CRM even! ????
Pay attention to bonuses and a friendly environment to work!
The team's unity and motivation to sell will be a consequence and response to this combo of good practices.
 

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